Triple Double Trust is not your typical horse-owning trust. Founded by Kaelynn Lesniak, Jacklynn Lesniak, and [Your Name], Triple Double Trust brings together a shared passion for Saddlebred horses and basketball. The challenge was to create a brand identity that seamlessly blended these two seemingly different worlds, creating a cohesive and dynamic representation of the trust's unique identity.

Mane Stage Creative took on the challenge, developing a brand that captures the spirit of both the horse show world and the excitement of basketball. The result is a logo that features a stylized horse head intertwined with elements of a basketball, symbolizing the trust’s dual passions. The design is bold and energetic, reflecting the drive and competitive spirit that define both the sport of basketball and the world of Saddlebred horse shows.

The color palette was carefully chosen to honor one of the greatest basketball players of all time, Kobe Bryant, incorporating the iconic purple and gold that are synonymous with his legacy. This choice not only pays tribute to a legendary athlete but also adds a layer of depth and significance to the brand’s identity, linking it to excellence and determination both on and off the court.

The branding extends beyond the logo, incorporating typography and design elements that echo the high-energy feel of a basketball game while maintaining the elegance and tradition of the Saddlebred community. Whether displayed on barn signage, horse blankets, or promotional materials, the Triple Double Trust brand stands out as a unique and memorable identity in the horse show world.

This project was more than just a branding exercise—it was an opportunity to celebrate the intersection of two passions and create something truly special for the Triple Double Trust. The result is a brand that resonates with both the show ring and the basketball court, embodying the spirit of competition, excellence, and teamwork.