Project Overview

When Katie Case approached Mane Stage Creative, she had a clear vision: to create a brand for ShowCase Stables that embodied her passion for individualized attention in the equestrian world. Situated in the heart of Simpsonville, Kentucky, ShowCase Stables is more than just a barn—it's a community where both riders and horses receive personalized care and training.

Katie's philosophy centers around the concepts of "progress over perfection," "step by step," and "run deeper, not wider." These values highlight her commitment to fostering growth and excellence through dedicated, one-on-one attention due to the stable's intentionally smaller size.

Branding Objectives

• Reflect Core Values: Incorporate Katie's philosophies into the visual identity.

• Create a Timeless Logo: Design a logo that is both classic and memorable.

• Establish Brand Cohesion: Develop a consistent color palette and design elements that convey sophistication and trust.

The Design Process

Logo Design

At the heart of ShowCase Stables' brand identity is a monogram logo featuring the initials "SCS" elegantly encased within a horseshoe. The horseshoe is a classic symbol in the equestrian world, representing luck and protection, while the monogram adds a personal and sophisticated touch.

Color Palette

We selected a refined color palette of navy, grey, and white:

• Navy: Conveys trust, loyalty, and wisdom.

• Grey: Represents balance and calmness.

• White: Symbolizes purity and simplicity.

These colors work harmoniously to project a professional and welcoming atmosphere.

Typography and Visual Elements

Clean, modern typography complements the logo, ensuring readability and a contemporary feel. Additional visual elements, such as subtle equestrian motifs, were integrated to strengthen the brand's connection to the horse world.

Bringing Values to Life

Every aspect of the branding was designed to echo ShowCase Stables' core values:

• Progress Over Perfection: Encouraging continuous improvement and learning.

• Step by Step: Emphasizing patience and the importance of foundational skills.

• Run Deeper, Not Wider: Focusing on depth of experience rather than breadth, allowing for personalized growth.

The Result

The final brand identity captures the essence of ShowCase Stables—a place where tradition meets personalized excellence. The cohesive branding not only sets the stable apart in a competitive market but also resonates deeply with clients who share the same values.

Testimonial

"Working with Mane Stage Creative was an absolute pleasure. They truly understood my vision and brought it to life in a way that exceeded my expectations. The branding perfectly reflects what ShowCase Stables stands for, and I couldn't be happier with the outcome."
— Katie Case, Owner of ShowCase Stables